New ARRI Amira Pricing Announced in US Dollars

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According to the Twittersphere, these are the new ARRI Amira packages and pricing, converted to USD.  $39K for Entry, $45Kish for Mid, $49Kish to Premium (only one with ProRes 4444.) 

ENTRY LEVEL  |  $ 39,999 (USD) / € 25,980 (EUR)

  • Amira Camera Set - Most economical
  • Features: HD 1080i & 1080p; Framerates .75-100fps
  • Recording Formats ProRes 422 (Proxy), 422 (LT), 422 in Rec709;3
  • Looks, in camera adjustable image parameters for Knee, Gamma, Saturation & other, Focus and exposure control tools.
  • KL71700.0 AMIRA Camera body, camera handle, viewfinder mount, viewfinder cable K2.75004.0 - AMIRA Viewfinder MVF-1
ADVANCED LICENSE - $45Kish (USD) - €28,980 (EUR)

  • AMIRA Camera Set with Advanced License
  • Advanced License Key: HD 1080i & 1080p; Framerates .75-200fps;
  • Recording Formats ProRes 422 (Proxy), 422 (LT), 422, 422(HQ) in Rec709 & Log C; Unlimited Looks functions; Import Looks; in camera adjustable image parameters for Knee, Gamma, Saturation & other, ASC CDL in camera grading; Focus and exposure control tools; Dynamic Auto Tracking Whitebalance*; WiFi Remote Control*, Bluetooth Audio Monitoring*, Pre-Record function*
  • Features additional to AMIRA [Entry Level]: Framerates 100 - 200 FPS, Recording format ProRes 422(HQ) Import Looks; ASC CDL in camera grading;Dynamic Auto Tracking Whitebalance*; WiFi Remote Control*, Bluetooth Audio Monitoring*, Pre-Record function*
  • KL71700.0 AMIRA Camera body, camera handle, viewfinder mount, viewfinder cable K2.75004.0 - AMIRA Viewfinder MVF-1

PREMIUM LICENSE  | $49Kish (USD) / € 32,980 (EUR)

  • AMIRA Camera Set with Premium License
  • Advanced License Key: HD 1080i & 1080p; 2K (2048 x 1152)  Framerates .75-200fps;
  • Recording Formats ProRes 422 (Proxy), 422 (LT), 422, 422(HQ), 4444 in Rec709 & Log C; Unlimited Looks functions; Import Looks; Import custom 3D LUTS;  in camera adjustable image parameters for Knee, Gamma, Saturation & other, ASC CDL in camera grading; Focus and exposure control tools; Dynamic Auto Tracking Whitebalance*; WiFi Remote Control*, Bluetooth Audio Monitoring*, Pre-Record function*
  • Features additional to ADVANCED LICENSE: 2K (2048 x 1152) recording, ProRes 4444,Import custom 3D LUTS; 
  • KL71700.0 AMIRA Camera body, camera handle, viewfinder mount, viewfinder cable K2.75004.0 - AMIRA Viewfinder MVF-1

The Entry Level is the iPhone C of AMIRA… destined to be completely outsold by its bigger brothers by multiples.  How many people making this kind of commitment would balk at spending the extra $5K to get 200 fps,  Pre-Record and the other goodies?

[youtube https://www.youtube.com/watch?v=VL1iZgcIaEk]

For our current documentary, we’ve been shooting ProRes 4444 on the base ALEXA.  So AMIRA truly will be a more compelling, less expensive option for us. 

SOURCE:

https://twitter.com/cvpgroup/status/428560395658207232

https://twitter.com/cvpgroup/status/428560226397061120

https://twitter.com/cvpgroup/status/428560006250647552

An entirely new and completely graphic specialty shopping center named Shopping IN has opened on the Internet. Shopping IN is the most graphic, user-friendly shopping source on the Net. Over three hundred specialty items from athletic wear, men’s & women’s apparel, tabletop accessories and gifts are presented with large, digitally enhanced color images.

[vimeo 60665566 w=500 h=281]

One on one interview with legendary film title designer Kyle Cooper. (SE7EN, Mission Impossible, Metal Gear Solid 2, Spider Man, etc.)  Highlights:

  • Around 19:20, Cooper tantalizingly drops that he has a few possible feature films in development. 
  • Around 22:20, Cooper talks about Olly Moss. “He’s just a genius… He’s gonna run the world I think.”
  • Around 30:18, Cooper talks about how he likes collaborating with different directors and hearing their philosophy:  “I like listening to Terrence Malick… and all that I did on the TREE OF LIFE was just set type over black for him, but I really liked watching the 4 and ½ hour version of TREE OF LIFE before anybody else got to see it and having him tell me what he was thinking and being able to ask about what he thinks as a director and it has nothing to do with the creative… with what my contribution was.  Just being able to talk to him.”
  • Around 31:31, talks about working on Quiz Show for Robert Redford (while at R Greenberg.)  They were going to be fired apparently off the project, but Cooper worked almost 4 days straight to solve a particular problem… He presented their hail mary solution to Redford at Sundance and “he almost hugged me because he was so happy that we figured it out.”
  • Around 35:30, talks about difficulties of having a “second tier” of employees.  “I try to HIRE the people I admire. The people that I trust it’s great to see what they do… The challenge is that there’s sort of a a second tier of people… and getting them to do something that I think is good… because I’ve gone out and made a promise to somebody, so I can’t go out and say to a director, ‘Don’t worry, I get it, we’ll figure this out’ and then have to rely upon people that I… can’t get them to do what I think is the solution – not even what I want – but what is the solution… getting them to listen. " 

Respect.

As JustFab told the USPTO trademark examiner: “To be ‘just fab’ (or ‘just fabulous’) means to be happy, wonderful or great in some way, shape or form. It connotes a present sense of being.”

“Fab,” on the other hand, does not share this same connotation,”

But wait, there’s more!

Fab.com also claims that statements JustFab made to the USPTO while applying to register “Just Fab” as a trademark invalidate its current claim that “Fab” and “Just Fab” are easily confused.

The USPTO initially refused to register the “Just Fab” mark because it said it would be confused with the mark Fab, which was registered in 2006 by a swimwear and lingerie company called Fab Product Designs that is unrelated to Fab.com or JustFab. In response, JustFab (then called Just Fabulous) argued that “Just Fab” and “Fab” were unlikely to be confused.

As JustFab told the USPTO trademark examiner: “To be ‘just fab’ (or ‘just fabulous’) means to be happy, wonderful or great in some way, shape or form. It connotes a present sense of being.”

“Fab,” on the other hand, does not share this same connotation,” JustFab explained to the USPTO. “While ‘FAB’ by itself could be taken to mean ‘fabulous,’ it could also be interpreted as an acronym for another phrase or an abbreviation for a different word. Because ‘Fab’ by itself does not share the same connotation as ‘Just Fab,’ Applicant submits the likelihood of confusion here is very remote.”

http://techcrunch.com/2013/11/01/fabcounterclaim/

Inventor Edwin Armstrong, dancing on top of a radio tower before the opening of radio station WJZ NY.  Armstrong’s performance was part of his  courtship of Marion MacInnis. At the time, MacInnis was the secretary of RCA Executive (and future CEO) David Sarnoff.  Incidentally, Sarnoff was apparently infuriated.  He banned Armstrong from future access, despite his imminence as a both an inventor and the largest single shareholder of RCA stocks.

Upon winning her hand in marriage, Armstrong then gave his wife the world’s first “portable radio” as a wedding gift.

Superhet

Future inventors when it comes to courtship, THAT is how it’s done.

It is a long time since I have attended a gathering of the scientific world - a world in which I am at home - one in which men deal with realities and where truth is, in fact, the goal. For the past ten years I have been in exile from this world and an explorer in another - a world where men substitute words for realities and then talk about the words. Truth in that world seems merely to be the avowed object. Now I undertook to reconcile the objects of these two worlds and for a time I believed that could be accomplished. Perhaps I still believe it - or perhaps it is all a dream.

Edwin Armstrong

Inventor of regeneration and FM radio, addressing to the annual convention of the Institute of Radio Engineers, Philadelphia, U.S.A., May 29, 1934.

Edwin Armstrong